Through TTHubs Consumer App, consumers from around the world can access detailed food product information from ground to mouth, by using QR codes or BLE Beacons that are connected to LOTs of specific products. The process is very simple: the consumer may scan the QR code found on the label of the product or scan for nearby Beacons in the retailer shop in order to retrieve detailed and accurate information about the specific product, from general characteristics to nutritional profile and preservation tips.
The real story of each food product includes the following:
Full profile of the product (product characteristics, variety, etc.)
Details from the farm to the shelf (when it was harvested, when its journey started, etc.)
Details of each product’s nutritional values in comparison to personalized nutritional needs based on the profile of each consumer
Information about the exact origin of each product (producer, exact farm through Google EarthTM, photos and videos).
The ability to provide the above information to the consumer is feasible due to the “end-to-end” traceability processes of the supply chain of food produce that is followed by combining internal and external tracing procedures, so that each operator is able to locate the immediate source and the immediate recipient of each product. This traceability process is supported by the TTHubs e-platfrom. Traceability procedures are based on the "one step up, one step down" principle to provide effective traceability in the supply chain. More specifically, each distinct product is recognized globally and in a unique way so that it can be identified upstream and downstream of the supply chain. All participants in the distribution network are able to use the system to implement internal and external traceability practices, and in addition, internal traceability is applied in such a way as to ensure that the necessary connections between inputs and outflows are maintained.
The consumer can even rate the specific product through TTHubs Consumer App, so the producer may receive feedback directly from the consumer following a crowdsourcing approach!